Salesfire - Solutions to increase website conversion rates

Site Search

Our Site Search empowers your customers to find exactly what they’re looking for. Offer visitors more choice, personalised suggestions and immediate results with ease. Methodically designed to return the best results in any search scenario, our unique systems create a smooth and effortless experience, engaging and delivering customers directly into your checkout.

"Site search is so simple and has vastly improved our website user experience"
MAYSELL LAMB - ECOMMERCE ONLINE TRADING MANAGER - 195MPH

Intelligence

Search Term Enrichment

Product titles are invisibly enriched using contextually relevant synonyms - providing 3 times the depth and coverage of search results.

Spelling Correction

Erase the chance of a search on your site returning a 404 or an error message due to a misspelling. Machine learning will intelligently determine what a customer’s looking for.

Stop Words

Terms deemed superfluous by standard site search are almost always of detriment to the actual results. Salesfire will prioritise the detection and removal of these, on a per-search basis.

Stemming

Slang and colloquialisms often provide a barrier between a customer and their purchase. By interpreting a query on the fly, Salesfire will match customers with products even when they’re unsure of the proper name or are using pluralisation.

Feature Extraction

Sometimes, when a customer is looking for a product but doesn’t know key information such as a brand or name, a search term can become tangled or overcomplicated. By using a preprocessor, the system will extract features like colour, brand, category or gender to reduce error rates and dramatically increase the quality of results.

"Salesfire’s machine learning works hand in hand with our site, returning fast, effective results for our customers"
TOM JEFFREY - HEAD OF ECOMMERCE - JULESB.CO.UK

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